Physicians Thrive Helps Doctors Navigating Hurdles

For the full story, visit: https://omahadailyrecord.com/content/physicians-thrive-helps-doctors-navigating-hurdles

About three-fourths of physicians sign contracts without asking questions or getting them reviewed, leaving themselves vulnerable to exploitation.

That’s leaving them at a significant disadvantage, says Justin Nabity, founder and CEO of Physicians Thrive.

“Administration is winning, while doctors are losing badly – every single day,” Nabity said.

At Physicians Thrive, consultants and attorneys help physicians address their personal financial planning, contract review and even student loan planning. They serve as the “financial eyes in the sky” for their clients.

Nabity set out just over 11 years ago to use his financial expertise to help physicians take control of their careers. He said his in-laws told their children not to go into medicine because of how the field has changed in the late 20th and early 21st centuries.

“With how difficult it is to practice, it really causes parents to say, ‘I’m not so sure you want to do what I’ve done.’ To us, it’s an injustice, because it is a noble profession,” Nabity said.

Serving clients across all 50 states, Nabity and Chief Operating Officer Reid Lancaster make themselves available 24/7.

The firm offers an array of services including consulting, financial planning, and contract negotiation. Its contract review covers 100 points, including on-call pay, vacation time, work hours and schedule and reimbursement for continuing medical education.

Recent studies of physicians entering the workforce show that administration is growing aggressively as practicing physicians are dwindling. For-profit hospitals are giving medical professionals less. Physicians who just accept what they are offered risk leaving their earning potential unrealized.

“Most people have no idea how being a physician is an uphill battle,” Lancaster said. “They’re dedicated warriors who help us have the best life possible, and they get taken advantage of.”

Because of its track record for over a decade and its position to continue its growth, Physicians Thrive has been recognized the Greater Omaha Chamber’s Small Business of the Month for June.

Nabity said many physicians – particularly those in specialized fields – can have unique job expectations, and they have different needs than nonphysicians.

“Our goal is to bridge the gap between when they put the blue gloves on and take the blue gloves off,” Nabity said.

For more information on Physicians Thrive, visit physiciansthrive.com.

KJK Lawncare Puts ‘Care’ Into Lawncare

For the full story, visit: https://omahadailyrecord.com/content/kjk-lawncare-team-puts-%E2%80%98care%E2%80%99-lawncare

Approaching its fifth year in business, KJK Lawncare has grown by establishing roots in the community and treating their customers as well as employees like family.

Owned by Josiah Cherry, an entrepreneur with a passion for being outdoors, came from a management background before founding KJK. Growing up among his family’s winery in Missouri, Cherry saw the value of what a hard day’s work could accomplish and decided he wanted to venture out on his own.

“I’ve always loved working with my hands, so that inspired me to give it a go to start our own lawncare operation,” Cherry said.

While he didn’t grow up in the lawncare industry, the skills he learned at the winery translate beautifully into day-to-day life as a business owner and entrepreneur. Not only does Cherry work alongside his team members on their daily projects, but he also serves on the Nebraska Turfgrass Association Board of Directors.

“I’m actually president of the board this year and that partnership is what has helped my business be successful,” Cherry said. “We funded the UNL Turf program, so we’ve been able to utilize a lot of their research to help better our skills as a company.”

The lawncare industry can be quite competitive, but Cherry’s philosophy is one of cooperation.

“Each year in January, I give business coaching to other lawncare operators about things that have helped my business, hurt my business, and helped me grow,” he said.

Rather than operating as competitors, Cherry wants businesses to make each other better and build the industry as a whole.

When Cherry started his business, the name KJK Lawncare came easily to him.

He knew the business would take up a great deal of time away from his family and wanted the constant reminder of why he went into business. So he used the names of his wife Krissie, daughter JJ and son Kaden to create the “moniker “KJK.”

KJK Lawncare was selected as the Greater Omaha Chamber of Commerce Small Business of the Month for May. Cherry said it felt “phenomenal” to be recognized.

“We love giving back to the community,” he said. “We’ve been part of the chamber for a little while now, and to be recognized for what we’re doing is huge.”

Part of his company’s success is his two philosophies: treat every lawn with care and have fun.

Cherry said his service would treat a lawn at a north Omaha home and an executive office in Waterloo with the same level of professionalism.

“All of our properties get a high level of service, and we treat them like we would treat our own lawns,” he said.

Reed Board, one of Cherry’s employees, said the job has been an eye-opening experience.

“Joe is a great person and is particularly good with customers,” Board said.

Ridge Barnes, another KJK employee, said he loves working outside with his hands.

“If I can spend an extra 20 minutes doing something for a customer that I know is going to make their property better, I’ll do it,” Barnes said.

Even though Cherry owns and runs the business, he still works on lawns with his team every day.

“I’m not a hands-off manager,” Cherry said.

KJK Lawncare treats its community like family and adopts five families every season who are have military deployed or fighting cancer. They also select various nonprofits to redesign their landscaping at no cost.

“We wouldn’t be here without our community and our clients,” Cherry said. “I’ve always loved giving back to a community that we’re a part of.”

Cherry said his company is always looking for nominations of families or charities that could use assistance. Email any suggestions to kjklawncareinc@outlook.com.

“We want to get as many stories as we possibly can and pick the five families that we can impact the most,” Cherry said.

For more information on KJK Lawncare, visit kjklawncare.com.

Expertise Pays Dividends When Buying and Selling Businesses

For the fully story, visit: https://www.omahadailyrecord.com/content/expertise-pays-dividends-when-buying-selling-businesses

The COVID-19 pandemic has virtually flipped the business marketplace on its head, making experience all the more important for those looking to buy or sell a small business.

David Bandars, owner of RPR Business Associates Inc., is at the ready to help guide business owners and potential buyers during times of financial uncertainty.

While he specializes in working with small businesses, Bandars completes over a dozen valuations a month for companies of all shapes and sizes all over the country.

As a member of the National Association of Certified Valuation Analysts, RPR has been working to understand the impact on the valuation process for the thousands of companies in the Omaha area affected by the pandemic.

Sandy Kasin, owner of SBA Commercial Loan Solutions, has partnered with Bandars many times over the years. While the market “is pretty well shut down,” Kasin anticipates a rapid ramp-up in sales once businesses return to their normal function.

Among so much uncertainty, business owners have a flurry of questions for their financial advisors, especially how much less their company is worth today compared to the start of the year. Bandars said businesses were recently seeing 20% to 55% value discounts.

“But that will change if we can get this economy back sooner than later,” he said.

Because of these disparities, deals are being cancelled or put on hold, causing both buyers and sellers to contemplate their next move carefully.

“I think the COVID-19 might prompt some people to sell their business that weren’t quite ready or motivated to do so,” Kasin said. “They may be tired of the fight, and I think there’ll be some great opportunities.”

On the other hand, Bandars advised sellers to be wary of the current market and to try to hold off on selling their business until the market has recovered.

“Buyers can afford to wait out this economic recession and attempt to force the seller into taking an offer that they otherwise may not have considered,” Bandars said. “We are advising our sell side clients of that and, in many cases, the seller is willing to just take the business off the market for the time being.”

Jamie Dudney, president & CEO of Arion West, has seen some deals put on hold, but not because a buyer or seller pulled out of them.

“The ones that still want to progress are on hold because the banks are so overwhelmed with the emergency financing,” Dudney said.

Some businesses categorized as essential are thriving more than ever – especially those that have been willing to get creative with their business model.

“There is a nail salon in Elkhorn that has turned the salon into a COVID-19 supply distribution center,” Dudney said. “People in our community are not going to forget them.”

Dudney has also seen several successful deals in those industries go through. HVAC, lawn care and similar businesses with limited contact with customers have stayed fruitful because of the relatively reduced risk. However, Dudney warns these businesses that their pace might slow as disposable income dries out in a struggling economy.

Experts like Bandars emphasize that right now is not a particularly advantageous time to be a buyer or a seller.

“Our country has never experienced anything like this before of this magnitude,” Bandars said. “And therefore, sometimes the best response is to just not do anything.  To hold down the fort and take a ‘wait and see’ approach for a while.”

That being said, the uncertainty can also mean deals are available that wouldn’t normally be on the market.

“As a buyer, you must remember that this might just be the once in a lifetime opportunity to buy the perfect business at a much lower price than you would pay in normal economic times,” Bandars said.

Bandars advises small businesses owners to “put your foot on the gas” to ramp up new ways to produce revenue that can be immediately incorporated into their existing business model.

It’s important to always think long-term, Kasin said.

“If you can find a business that’s cash flowing now or will be as soon as the economy opens again, there’s a great opportunity,” Kasin said.

With interest rates at an all-time low, it is also an advantageous time to take advantage of small business loans and interest-free financing. Dudney said companies that aren’t willing to get creative “may not be around” when COVID-19 has loosened its grip on the country.

With so much uncertainty in our economy, now is the ideal time to speak with RPR Business Associates and explore loan options being made available during the pandemic.

For more on RPR, visit www.nebraskabizsale.com or call 402-305-6088.

Royalty Roofing Looks to the Heavens for Inspiration

To read the full story, visit: https://omahadailyrecord.com/content/royalty-roofing-looks-heavens-inspiration

When Nick Bermel first began his construction business, he was a one-man operation doing the work by hand. Now, he runs a crew of 10 staff members and treats them – as well as his customers – like royalty.

“The name Royalty Roofing & Renovations itself comes from a faith-based background,” Bermel said. “Part of what we do is giving back, and a lot of that comes from serving one another and having a service mentality.”

The “royalty” also refers to ides of Christ the King, seated at the right hand of God, Bermel said.

One of the biggest reasons Royalty Roofing has been so successful is its dedicated staff of team members and the way Bermel structures his business.

While many remodel companies hire hourly or commission-based sales employees, Bermel uses staff whom he pays salary plus commission.

“We really want our team of people to uphold their character and their morals,” Bermel said.

Although finances are important, the big picture is about service and making the right sale – as well as paying a fair wage.

Ethics is a top priority for Royalty Roofing because the industry can be “feast or famine,” which can invite unethical behavior.

“I want them to grow it and achieve long term success,” Bermel said of his company.

Ted Pollack, a sales representative that has been with Royalty for five years, came to work with Bermel after 20 years working in a supply house. That experience, he said, “was my saving grace” when it came to learning the sales side – as well as providing a chance to meet Bermel.

“When I was with the supplier, he bought from me on a regular basis,” he said. “It’s like family.”

When Bermel first started his career, he worked at several construction firms. He also spent some time in construction retail and learned over time how many don’t treat their people fairly.

“I had a firsthand experience on how insurance companies did their work and the inconsistencies that went along with the overall industry,” Bermel said.

So when Bermel began his own firm, he decided to operate with 100% transparency.

“I made a decision that we were just going to treat people right, and we were going to hold ourselves accountable for the way we did business,” he said.

His approach and dedication is why the Greater Omaha Chamber selected Royalty Roofing & Renovations as its April Small Business of the Month.

Bermel has used his chamber membership to grow the personal relationships essential to having a successful Omaha business.

“That’s what I love about Omaha,” he said. “Omaha is big, but it’s still like a small community feel, because you always run into somebody you know or someone that knows your family. I think on the small business side, that helps build trust.”

Royalty specializes in the assessment and repair of roof, siding, gutters and windows. Its staff are constantly learning and training with the brands they sell.

“We spend a lot of time with our staff and even our subcontractors,” Bermel said.

To maintain quality, staff at Royalty Roofing & Renovations go through yearly and quarterly product training for every product they install. Bermel said that “allows them to recognize that not every home is the same, and to recognize what is important when we’re going to do a project.”

It’s important for his staff to know every aspect of installation and materials, so they can make a lasting impact on the home and not just put a product on that is a short-term solution, Bermel said.

Royalty is officially certified to install brands such as James Hardy, LP SmartSide, Mastic, Certainteed, and DaVinci.

For his customers, Bermel feels rewarded knowing he is installing a quality product with the right techniques.

But he said the most rewarding aspect of the job is creating success: “The greatest reward that we get to offer the customer is our expertise and professionalism.”

Find more about Royalty at royaltyroofing.org.

 

 

HOLDING PUBLIC OFFICE: Right to Vote Does Not Mean Level Playing Field for Women on Ballots

A woman has yet to hold America’s highest elected office.

Voters rejected Hillary Clinton’s presidential candidacy in 2016, a campaign that followed the nation’s historic decision in 2008 to elect its first black president – an echo of women earning the right to vote only after black men successfully fought for franchise.

Some countries still don’t let women vote. The World Bank found last year that women in half the countries in the world lack equal property rights.

This year, the United States is celebrating the centennial of the 19th Amendment, which established that women have the right to vote, as activists continue to call for the addition of the Equal Rights Amendment into the Constitution and electing more women into public office.

A hundred years after women secured the right to vote, they still face an uneven playing field in politics, particularly women of color.

This year, Nebraska Democrats have three women seeking to challenge incumbent Rep. Don Bacon in the 2nd Congressional district. Each of the candidates – Kara Eastman, Ann Ashford and Gladys Harrison – spoke to The Daily Record about their experience as candidates.

Eastman says she feels the need to be more prepared than anyone in the room, especially her male counterparts.

“We’re competing at a different level,” she said. “We need to understand all of the nuances it takes to run for office.”

Ashford says women are expected to work twice as hard, but voters shouldn’t base support for a candidate on gender.

“I look forward to at some point being this post-sexist, post-racist, post all-the-‘ists’ society where we don’t have to think about this anymore,” she said.

Harrison says previous generations have helped pave the way, but she’s found her gender isn’t the obstacle she has to overcome.

“I haven’t felt push back because I’m a woman,” Harrison said. “My greatest challenge in running for office in 2020 in Nebraska has been that I’m not a wealthy person and that I’m a person of color.”

There’s still plenty of work to be done, Harrison said, but women are continuing to fight for equality and to achieve a better way of life.

“When you hold back women, you lose 50% of how good a society can be,” she said. “If you look across the world at countries where men and women have the opportunities to be in leadership. Those are the countries that thrive economically, socially and mentally.”

“Any woman who does anything in a leadership role is a role model for all other women, including other countries,” Ashford said. “We have to ensure that every woman across the globe is valued and given her equal due.”

America’s political legacy has been dominated by men, which has resulted in the current significant underrepresentation of women in Congress, Eastman said.

“It demonstrates the importance of women in leadership roles everywhere and how, left to their own devices, men will tend to leave women out or even go to extremes to keep women from being in leadership positions,” Eastman said.

Douglas County Commissioner Mary Ann Borgeson was one of 100 women who accompanied the women’s suffrage float in period dress in the 131st Rose Parade.

“Generations that came after and generations to come will forever be indebted to the courageous women who fought for each one of us,” said Borgeson, a Republican who is serving as president of the National Association of Counties.

Some people wanted women to remain in the background, not on an equal footing, Borgeson said. Even today, she said male candidates for office aren’t asked the same questions – inquiries about their clothes or hair, for example, or how they care for their children.

“I believe we have come a long way, but I still see women being treated differently than our male counterparts,” Borgeson said.

The idea of women voting was controversial, if not subversive, when activists first called the Women’s Right Convention in 1848.

The National Woman Suffrage Association began to grow a movement, but it wasn’t until after the Civil War and the ratification of the 15th Amendment in 1870 that the suffragist movement amped up its efforts.

In 1887, the first women’s suffrage bill was introduced, but it failed on the Senate floor. The battle moved to the states, where by 1910, many states were allowing women to vote. But the movement marginalized and excluded women of color, who were pushed away in an effort to appeal to legislators who were more conformable with the idea of white women voting.

Alisha Shelton, a Democratic candidate for U.S. Senate and only the second black woman to run for the office in Nebraska, said that many African American women were injured in a women’s suffrage parade in 1913 on the eve of President Woodrow Wilson’s inauguration.

“We were only allowed to walk in the back of the parade,” Shelton said, adding that her and others’ ancestors united and worked together to secure their rights. “We owe them, and we owe our future generation, to continue to stay the course and to work on that path, because many made this their life’s mission.”

Wilson eventually backed women’s suffrage as a war measure, after women played a vital role in World War I. The 19th Amendment, as written by Susan B. Anthony, was adopted on Aug. 26, 1920. But Shelton said it wasn’t until after Jim Crow laws began to be struck down in the 1960s that many women of color really could exercise their constitutional rights.

“It’s a little bittersweet,” Shelton said. “Although we had this 19th Amendment that gave women the right to vote in 1920, and we had men that got the vote with the 15th Amendment, it really took until 1965 and the Voting Rights Act for us to be able to vote.”

Written for the Daily Record: https://omahadailyrecord.com/content/holding-public-office-right-vote-does-not-mean-level-playing-field-women-ballots

CWP Architects Design Future Through Client Cooperation

Carlson West Povondra Architects began in 1987 with a philosophy of client-centered design – an approach it has carried forward in the intervening decades.

The full-service architectural firm’s design expertise is vast. It spans education, commercial office, justice, police, fire, senior and supportive housing and spiritual design. CWP projects have included repurposing buildings and interior renovation in addition to building from the ground up.

“We have a lot of land available here in the Midwest,” said Mike West, senior principal and architect. “But we also work toward slowing urban sprawl. We’re always looking at what exists and can sometimes repurpose buildings that may seem otherwise disposable. Sometimes, it’s a matter of helping a client to fully envision their space.”

The firm’s staff of 25, based out of 5060 Dodge St. is made up of architects, interior designers, construction administrators, urban designers and support staff.

Jamie Eckmann, head of business development and a partner, said the firm’s architecture, interior design, graphics and construction departments “evolved towards a more collaborative environment” in recent years.

“We encourage younger professionals to question and learn from the experiences of those with years of experience,” Eckmann said.

The firm completed a rebranding process and full interior renovation of their building about two years ago. That project promoted flexible and collaborative work, while allowing individuals to maintain productivity.

Reference books and product publications, once prevalent in an architect’s space, all but disappeared, replaced by digital resources, and physical product samples of exterior materials as well as carpeting, floor and wall tiles were shifted into a product library outfitted with a specialized lighting system that shows how a color scheme looks in a range of natural and artificial lighting.

Clients “can experience how they will function in their yet to be built building,” Eckmann said.

West said clients can also see how light changes within a space over the course of a day and with the seasons, as a summer afternoon and winter morning often will create different lighting.

Darin Blair, senior associate and architect, said virtual reality offers another opportunity to experience what a building will be like before it’s constructed.

VR allows for clients to evaluate plan layout, experience lines of sight for improved observation and security, view multiple variations of finishes and walk their space as it is changed in real time, Blair said.

“We could always discuss how a space looks, but now we can show clients how the space feels,” he said.

The firm’s evolution has earned it the honor of the Greater Omaha Chamber’s Small Business of the Month Award for March.

For more information on CWP Architects, visit the firm’s website at cwparchitects.com.

 

Written for the Omaha Daily Record: https://www.omahadailyrecord.com/content/cwp-architects-design-future-through-client-cooperation

Verdant Focuses on Clients to Help Them Grow Their

Although founded as a traditional accounting agency in the 1950s, Verdant Accounting and Business Strategies began offering an expanded range of complementary services in recent years to handle all marketing and financial needs for small to medium-sized businesses.

The firm’s philosophy is to provide dynamic accounting and business strategy, including offering wealth, human capital, insurance and creative services.

“We’re not just the place you’re going to drop off your tax returns,” said Angela Schroeder, business development director.

Verdant is a client-oriented business and its 30 employees seek to better serve clients’ needs through a mindful approach and attention to detail.

Its founders “set a real intention on culture, process as well as executing client experiences and having vulnerable and impactful conversations,” Schroeder said.

The Greater Omaha Chamber of Commerce awarded Verdant its Small Business of the Month Award for its superior customer service. Schroeder said it was exciting to be recognized.

Caitlin Manley, digital specialist and photographer for Verdant, said the firm’s logo shows how details are important to the firm.

The logo combines four flowers into one.

“When it was created, there were four different divisions, so each flower represents each division,” Manley said.

As a designer, Manley finds it rewarding when clients enjoy a new website or logo. She said they “get really excited about it and are motivated to move onto the next part.”

Verdant’s president, Brian Goracke, enjoys watching clients’ businesses progress over time.

“What I really love is that every day is different,” Goracke said. “I get to help my clients grow through all of the diverse services that we offer. Whether it’s the accounting or the creative side, wealth management and human capital or insurance, there’s so many things that we get to wrap around that business owner and help them with the things that they ultimately don’t want to do and are not the experts to do.”

Schroeder said Verdant’s marketing strategy is primarily referral-based, so they treat every client experience as an opportunity to earn new business.

Verdant also offers complimentary consultations to assess the needs of any company. To book a consultation or find more information, visit myverdant.com.

Written for the Omaha Daily Record: https://omahadailyrecord.com/content/verdant-focuses-clients-help-them-grow-their-businesses

LOCAL NONPROFIT PARTNERS WITH CUBBY’S CONVENIENCE STORE TO FEED FAMILIES

Written for Cubby’s Blog: http://cubbys.com/2020/04/01/local-nonprofit-partners-with-cubbys-convenience-store-to-feed-families/

When a community is faced with a pandemic like COVID-19, closing schools and after school programs can lead to a ripple effect of negative consequences that might not even occur to some. Believe it or not, one in six children struggles with hunger in Nebraska*, meaning these daily programs are essential for the survival of struggling families trying to put food on the table.

Luckily, The Boys & Girls Clubs of Omaha has partnered with Cubby’s Convenience Stores to provide 1,000 sack lunches per day to families that might otherwise go without.

According to Tom Kunkel, CPO of BGCO, “the school districts and the Food Bank had done a really good job helping to cover the breakfast and lunch for kids and families, but there were still some gaps in the evening meal, which was where we would normally fit in. That is when we decided to see if we could provide an evening meal distribution to our members,” who had been unable to access clubs since March 13th. Kunkel had some difficulty finding a local source of produce and supplies at his initial inquiry, so when Cubby’s stepped in to provide meals for the organization at cost, they began distributing meals to hundreds of families from eight of their fourteen locations. In their first three nights, according to Kunkel, the clubs served 2,242 meals and continue to do so daily from 5-7pm.

De Lone Wilson, President of Cubby’s, has been participating daily in the organization and distribution process. He said,  “We have worked on past projects with the The Boys and Girls Clubs and when they reached out looking for a partner we didn’t hesitate to help. At our Old Market store all sandwiches are made fresh so we didn’t need to contact any vendor.  We’re able to provide the food at cost. I visited with our Executive Chef, Sherri Summers and Store Director, Zach Hennings to be sure we were capable of this daily effort with no determined end date – both were eager to get started and staffed up with employees and rounded up some volunteers.  Within a couple of days we’re up to speed and making and delivering 750 to 1,000 meals a day, five days a week. We are happy to have the resources to help”.

Having these pickup locations available has also helped the BGCO stay in touch with the community they love to serve. Kunkel said, “just having some sort of contact is important. We’re practicing social distancing and wearing gloves and masks and minimizing contact,” while providing a quick drive-thru service where families can take home 5-6 meals that will get them through the night. As we adapt to our new normal amidst COVID-19, Kunkel said, “having just one way that we can try to help some of the most vulnerable families in our community is really important, and Cubby’s is right there next to us helping to do that.”

For information on how to donate or to partner with the Boys & Girls Club of Omaha and join the fight against hunger in Nebraska, visit www.donate.bgca.org.

Cubby’s Convenience Store, a staple of Downtown Omaha, is open to help serve the tightly knit area and its residents for groceries, including meat and fresh produce.

KreativElement’s Core Values Bring Clients Success

In high school, James Duran brokered lockers for his classmates. Now he uses his business savvy running KreativElement, a digital media agency located in the heart of downtown Omaha.

“I had always had a bug of being an entrepreneur,” said Duran, the firm’s managing partner, who added that he has a knack for problem-solving and thinking outside the box.

For their outstanding service to the Omaha metro, KreativElement has been selected by the Omaha Chamber of Commerce as the first Small Business of the Month Award Recipient of 2020.

In September 2012, KreativElement was formed out of a small digital agency of a different name to serve as a comprehensive digital media agency. The firm focuses primarily on social media management using video to communicate client marketing strategies, but it also offers services of all kinds while maintaining a role laying the foundation of a business’ marketing strategy.

“We are fairly siloed, which means that we have specialties in things like social media, web design and development, and digital ads – that’s SEO, SEM and display ads,” Duran said, using acronyms for search-engine optimization and search-engine marketing.

To maintain a loyal clientele base, KreativElement strives to create long-term relationships with every organization it represents.

“Those businesses that started with us in 2012 are still doing business with us today,” Durnan said, adding that his team has been able to bear witness to their partners’ successes.

Having acquired a business recently that won the award in 2016, Duran said he and his team are excited for the positive feedback from their community. Going into the new decade, the business is focusing on health care; nonprofits, professional and home services; improving processes; and on continuing to do bigger and better things.

“It’s a new decade, a new year, a new time, it’s a fresh start for everybody,” he said. “We have plans for big growth in 2020.”

One aspect of KreativElement that has made the business so successful are its core values, summed up as “TRIBE.” That means the firm’s team operates with Transparency, is Results-oriented, comes up with Innovative ideas, hires and serves the Best people and clients and Engages with its community.

Courtney McGann, director of operations, said she enjoys her role at KreativElement because they’re not “helicopter bosses.”

“People don’t have the fear to fail, which means they’re more open to trying new things and taking risks,” McGann said.

Logan Aurelia, a staff member of KreativElement, said his favorite part of his job is the team.

“We all get along really well,” Aurelia said. “We work together creatively and cooperatively, and like the variety of the clients. I have about 20, and they’re all completely different.”

Duran said the firm strives to be transparent with its clients.

“We don’t hide behind what we call ‘digital magic,’” he said.

The team explains every element in the creative process of fabricating their media to prove exactly why their time and services are so valuable – which makes the firm a better partner.

“I treat every business we work with as if it were my own,” Duran said. “We say that we’re essentially your marketing department; we just don’t drink your coffee.”

To find more information about KreativElement and its services, visit kreativelement.com.

See the full story here: https://www.omahadailyrecord.com/content/kreativelement%E2%80%99s-core-values-bring-clients-success

Bozell Continues Legacy of Thinking Outside the Box

Bozell doesn’t look the same as when it was founded in 1921, but its underlying philosophy is still infused into its approach.

Established by an all-male team, Bozell, a well-known marketing firm in Omaha, is now completely owned by three women – Kim Mickelsen, Robin Donovan and Jackie Miller – and offers fully integrated marketing services to serve their clientele.

The firm has also recently relocated its headquarters from its Old Market roots to 2215 Harney St. across from the Federal Reserve Bank building. Mickelsen said they will miss their old office, but the company’s leaders are looking forward to growing their team of talented marketers.

When the firm was founded, many marketing and advertising agencies were on the coasts, and most advertising agencies were being founded by advertising executives. But Bozell’s founders – Morris Jacobs and Leo Bozell – “decided they’d rather make news than report it,” Mickelsen said. “They wanted to change things.”

They started with the way their office was run. In lieu of a traditional hierarchy, the founders of Bozell created their own model with a collaborative dynamic between management and staff.

Each member of Bozell’s staff was carefully curated to fully serve their clients. The firm remains cognizant of their consultative nature and therefore hire individuals who are, “innately curious, insatiably curious, because those people tend to get to the bottom of things, as opposed to just making an ad,” Mickelsen said. “They’re the ones who tend to be more strategic thinkers in terms of offering advice that is in the best interest of achieving the objective.”

A company may come to Bozell seeking flyers for an ad campaign, but they could be more likely to benefit from an online approach. Mickelsen said that the firm is candid with its clients – earning its reputation by doing the right thing, not simply what’s asked of them.

“That’s what may make us a bit more expensive than the other studios, but that’s because instead of just being production-oriented, we are thought-oriented,” Mickelsen said.

Whether it is sustainability, community development, or advocacy, Bozell knows that consumers are more knowledgeable than ever about where they shop. Businesses are pressed to “take a stand,” on these issues, she said. Nike, for example, supported the “take a knee” initiative with with former NFL quarterback Colin Kaepernick.

“Some say they went too far, but look at their stock,” Mickelsen said. (Yahoo Sports recently reported that Nike’s stock value is up 18%, worth $26.2 billion, since its endorsement deal with Kaepernick.)

A further benefit of Bozell’s flat culture is having so many deep thinkers at the ready to assist a client’s campaign. Because of their attention to detail and innate curiosity, Bozell’s professionals go into every meeting having done their research to make appropriate decisions and offer suggestions to their clients. The firm’s philosophy is to ask what people want but establish and deliver what they truly need.

Because of their dedication to comprehensive marketing strategies, Bozell is the recipient of December’s Small Business of the Month Award from the Greater Omaha Chamber of Commerce.

“We love the chamber,” Mickelsen said. “We do work for them. We’re big supporters of We Don’t Coast and the initiatives they’re doing, so it’s very cool to be recognized by them.”

The team at Bozell serves a vast clientele both inside and outside the Omaha metro, from the family businesses to legacy corporations. However, due to their dedication to ethical practices, Bozell is selective about the clientele with whom they choose to collaborate.

Mickelsen said the firm seeks clients who are passionate about their mission.

“We seek to empower those who want to make change,” Mickelsen said. “That is our vision and our mission.”

For more information on Bozell and its services, visit bozell.com.

 

Written for the Daily Record: https://omahadailyrecord.com/content/bozell-continues-legacy-thinking-outside-box