Although founded as a traditional accounting agency in the 1950s, Verdant Accounting and Business Strategies began offering an expanded range of complementary services in recent years to handle all marketing and financial needs for small to medium-sized businesses.
The firm’s philosophy is to provide dynamic accounting and business strategy, including offering wealth, human capital, insurance and creative services.
“We’re not just the place you’re going to drop off your tax returns,” said Angela Schroeder, business development director.
Verdant is a client-oriented business and its 30 employees seek to better serve clients’ needs through a mindful approach and attention to detail.
Its founders “set a real intention on culture, process as well as executing client experiences and having vulnerable and impactful conversations,” Schroeder said.
The Greater Omaha Chamber of Commerce awarded Verdant its Small Business of the Month Award for its superior customer service. Schroeder said it was exciting to be recognized.
Caitlin Manley, digital specialist and photographer for Verdant, said the firm’s logo shows how details are important to the firm.
The logo combines four flowers into one.
“When it was created, there were four different divisions, so each flower represents each division,” Manley said.
As a designer, Manley finds it rewarding when clients enjoy a new website or logo. She said they “get really excited about it and are motivated to move onto the next part.”
Verdant’s president, Brian Goracke, enjoys watching clients’ businesses progress over time.
“What I really love is that every day is different,” Goracke said. “I get to help my clients grow through all of the diverse services that we offer. Whether it’s the accounting or the creative side, wealth management and human capital or insurance, there’s so many things that we get to wrap around that business owner and help them with the things that they ultimately don’t want to do and are not the experts to do.”
Schroeder said Verdant’s marketing strategy is primarily referral-based, so they treat every client experience as an opportunity to earn new business.
Verdant also offers complimentary consultations to assess the needs of any company. To book a consultation or find more information, visit myverdant.com.
Written for the Omaha Daily Record: https://omahadailyrecord.com/content/verdant-focuses-clients-help-them-grow-their-businesses